Monday, January 19, 2009

Howard Kurtz - Time's and Newsweek's Survival Strategy After Recent Cutbacks -

JUST DEMONSTRATING, YET AGAIN, WHY THE ECONOMIST IS BETTER THAN BOTH PUT TOGETHER: The WaPo's Howie Kurtz explores how Time and Newsweek have evolved in recent years, "turning out weeklies that are smaller, more serious, more opinionated and, though they are loath to admit it, more liberal ... pursuing a more elite audience, in print and on the Web, abandoning the old Henry Luce notion of catering to the masses."

"Both magazines have moved away from the health and pop culture covers that were so prevalent in the past," Kurtz notes, and Time's Rick Stengel is explicit about his goals: to "make Time lead the conversation, not follow it. To speak stronger with a point of view. To mix more analysis with reporting. Not to ask questions, but to answer them on the cover." Do you still subscribe to either? Rely on them?

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