Thursday, January 28, 2010
THAT'S ADVERTAINMENT: Look, we've made more than enough fun of NBC over the past few weeks, but I want to note something that they're doing that's smart and workable, and that's some of the semi-integrated ads they've been running in recent weeks--I've only noticed them on Chuck, where there's been a serialized set of Honda ads chronicling Ellie, Awesome, and Morgan's journey to Vancouver for the Olympics, and on Community, which has Ken Jeong and Jim Rash shilling for TurboTax. The ads are smartly written enough that, even though I timeshift, I won't start fastforwarding till they're over, and that's credit. Not sure if it makes me more likely to buy a Honda or use TurboTax (I'm not likely to be buying a car in the immediate future, and I already use TurboTax), but it's at least a step in the right direction for advertisers.
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