Saturday, February 14, 2009
THIS BITES AND SUCKS: I'm sure that it's the product of market analysis demonstrating that these covers sell better than others, but this marked EW cover 4 for Twilight in the past 12 months, plus at least 2 other covers referencing Twilight prominently. I mean, in a week where you could have done an Oscar cover, a He's Just Not That Into You, Friday The 13th, or Confessions of a Shopaholic cover, why on earth devote not just the cover, but 8 pages of a 76 page issue (more than 10%, and probably closer to 25% if you count editorial content only, excluding ads), to a movie that's basically completed its theatrical run (it moved to second run theatres this weekend), and which isn't due on DVD for a while?
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